In the late 1990’s it was my dream to setup a world class blue water sportfishing charter that ventured far beyond the edge of Australia's Great Barrier Reef. This was a passion project driven by a young fisherman's desire for adventure in one of the World's most remote coral Reefs. Into the pristine and untouched Coral Sea. The plan was simple, I need to build an 80ft mothership, serviced by a fleet of smaller sportfishing centre consoles, accessed only by a 2-3hr float plane trip into the middle of the ocean. None of this had never been done anywhere in the world and was truly groundbreaking. By 2005 my dream had become a reality.

What began as a personal dream quickly transformed into one of the world's leading bluewater charter operations, attracting anglers from around the globe who sought the ultimate fishing experience.

During years spent navigating some of the most demanding fishing conditions on the planet, Damon, an avid angler and skilled engineer, grew frustrated by tackle that couldn't stand up to the challenges of the Coral Sea’s fierce predators. Determined to overcome these limitations, he combined his engineering expertise with real-world fishing experience to design innovative, durable, and highly effective lures. In 2015, this passion for innovation led to the launch of Nomad Design Tackle in Australia.

By 2018, Nomad Design had expanded to the United States, rapidly earning a global reputation through game-changing products like the DTX Minnow, Madmacs, Squidtrex, and Vertrex. Each lure embodies Nomad's core philosophy—created by anglers, for anglers, and proven through rigorous testing in some of the toughest fishing environments on earth.

Today, Nomad Design continues to innovate and push boundaries, most recently introducing a groundbreaking patent-pending tungsten weight system in the U.S. market. This unique system represents the next step in Nomad’s commitment to excellence, promising to redefine fishing across fresh and saltwater fisheries alike.

From its origins as an Australian charter business to its emergence as a global tackle powerhouse, Nomad Design’s remarkable journey reflects founder Damon Olsen’s relentless pursuit of perfection and deep love for crafting lures that truly catch fish.

At Nomad Design, every product is genuinely Crafted by Experience. At Nomad Design, our philosophy is simple—we strive to make things work better, make them more enjoyable to use, and continually innovate to help anglers catch more fish. Driven by a relentless passion for improvement, we are dedicated to creating products that excel in every aspect of fishing.

Crafted by Experience is who we are. We use this experience to make fishing tackle better, easier to use, more fun, and to help anglers worldwide catch more fish.

CAPTAIN DAMON OLSEN