Chug Norris 180 Popper 7"

The ultimate internal strength designed for big fish. Features a uniquely designed stainless steel plate in the body mold of the lure. The plate is fused into the lure with a series of small holes at critical locations in the plate, allowing the molded plastic to weave through
the plate and create the ultimate in strength.

Normal plastic was simply not strong enough for our lures, so we designed a special formula of High Density ABS plastic, which is a white colour, and is ultimately stronger than other plastics used for lure production. These lures also feature a thicker wall construction,
meaning ultimate strength and durability.

This is our special system of injecting foam into the lure body, which creates extra strength in the lure body, but also means in the unlikely event of a huge fish puncturing the outer HD ABS plastic body, the lure will still function perfectly and still float and swim with the same great action it was designed with.

We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional colour depth and ensures that the finish on your lure will last longer.