Wings on tail & top disruptor create extra action
Durable PVC construction
Reactor–UV for glow and visibility
Tracer Scent to trigger more bites
Weedless & Jighead ready rigging slots
Ribbed belly holds scent & realistic look
PROP 65 WARNING
WARNING: This product can expose you to chemicals including Lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov
DOUBLE DOWN
Jerkshad Action Reinvented
From its twin-tail Jerkshad design and versatile action to key rigging details that make it deadly in any situation.
Click "Watch Now" to see all the features.
Available in 3", 4", 5" and 7"
KEY FEATURES
Next Gen Jerkshad
A twin-tail design with unmatched movement, the Double Down brings unique action to any Jerkshad scenario - twitch it, skip it or glide it… this bait does it all.
Wide glide and erratic fluttering action
Offset twin tail with wings and bulb tips for vibration and flash
Top-side disruptor fin for added turbulence
Ribbed body for realism and scent retention
Recessed belly slot for weedless rigging
Top hook slot for perfect alignment
Made from ultra-durable PVC
Enhanced with Reactor-UV color technology
Infused with Tracer Scent attractant
Action That Triggers Strikes
From subtle twitches to steady retrieves, the Double Down’s underwater movement creates the chaos that forces fish to commit.
DOUBLE THE ACTION
Engineered for Extra Action
From its twin tail tip bulbs and side wings to the body cut-out and scent-holding ribbed belly, every element of the Double Down is tuned to enhance movement, increase vibration and deliver precise rigging performance.
Jighead Size Recommendations
Double Down 3" - 1/0 - 2/0
Double Down 4" - 2/0 - 3/0
Double Down 5" - 4/0 - 6/0
Double Down 7" - 6/0 - 7/0
PVC + TPE Don’t Mix
Crafted from high-quality PVC instead of TPE, the Double Down doesn’t have the super-stretchy feel of other baits in the Live Ops range, however the PVC allows for an ultra-finesse profile with delicate tails that move naturally, even on the slowest retrieve.
***JUST REMEMBER don’t store PVC and TPE lures together, as they can react and deform.
WANT TO KNOW MORE?
Check out our extensive blog for proven tactics, rigging tips and real-world insights designed to help you fish smarter and get the most out of every trip.
The 3" Double Down Jerkshad delivers big action in a compact profile, making it deadly when fish are focused on smaller bait. A precision body cutout, offset twin tail, combined with winged edges, tail tip bulbs and a top-side disruptor work together to create high-frequency vibration, erratic darting and lifelike flutter on the retrieve and the pause.
Fish it fast or slow, weedless or on a jighead, twitched or slow-rolled...the Double Down performs in every jerkshad scenario. Made from durable, sinking PVC, it rigs easily and holds up to aggressive strikes. Finished with Reactor-UV color technology and loaded with Tracer Scent, it’s built to trigger more bites when conditions get tough.
Target Species
Speckled Trout (Sea Trout) - Twitch or slow roll over grass flats and potholes
Flounder - Drag or hop slowly along sandy bottoms
Black Sea Bass - Fish on jigheads around structure and reefs
Scup (Porgy) - Light jigheads near rock piles and hard bottom
This through wire system has the wire bend around a set of extra plastic supports internally, making the wire less likely to separate from the lure body, and ensuring ultimate strength. the through wire is also welded at both ends to ensure you never lose that big fish.
BKK hardware means confidence with every hook set. Every hook made contains the expertise and cratsmanship of over a hundred years of hook making and gives you the ultimate confidence when fighting big fish.
The ridgeback is the perfect crossover jig allowing use as a true slow pitch jig, with a unique shape that flutters on the sink but with a body taper also allowing faster retrieves and actions.
We ensure that the painting process and the quality of the finish on all lures is protected and likely to last longer by applying 3 final coats of a super tough clear resin to the outside of all lures. It provides additional color depth and ensures that the finish on your lure will last longer.
